ABOUT 31% of adults in the UK now own a smartphone, an increase from 13% in January 2010, according to the results of the first quarter of 2011 Ipsos MediaCT Technology Tracker.
Increasingly, people expect apps to perform like a website, enabling ease of buying or booking items.
More than 50% of smartphone owners have now completed some sort of purchase on their mobile, according to NewMediaTrendWatch.com.
Recognising these trends, Maersk Training Aberdeen has launched the first iPhone application for offshore survival training.
The app, available for all iPhone and iPad users via iTunes, has been designed to assist individuals in the management of their survival training records and other certifications which are necessary for work offshore, keeping them valid and assuring consistent and up-to-date training is held.
The company, part of the A.P. Moller-Maersk Group, opened its offshore survival training facility at Portlethen a year ago and immediately set out to offer a better learning experience at a price that will not be beaten.
Another key aim was to make the booking of training as convenient as possible.
This was the first offshore training provider in the country to offer a live online booking system to both corporate clients and self-sponsored individuals (available on the www.OffshoreSurvivalAberdeen.com website), and now it has taken that initiative one step further.
Although also applicable to the business-to-business market, this latest technology is particularly useful for the self-sponsor market – contractors working offshore or people looking for work on a rig who may need to book their own courses without prompting or assistance from human resources.
The Maersk Training Offshore Survival Aberdeen app allows the user to track certificates in the my profile section.
This holds all certificates (whether gained through Maersk Training or otherwise) and renewal dates, ensuring each individual has instant digital access to information required for offshore work.
It means it is possible to plan ahead for course renewal, even enabling the user to automatically set reminders in a personal calendar as well as signing up for text alerts.
Built-in functionality then enables users to access online course booking which is fast and simple.
Maersk Training wanted to adopt a technology which would lend itself to future development within different locations, for example, the ability to allow it to overcome safety standard differences throughout the world.
As a next evolutionary step, the company is looking to be able to develop GPS tracking to automatically flag-up which certification is required for the country in which individuals intend to work from.
This would then enable the individual to check, review and book the appropriate training course for a specific country, ensuring mandatory certification was achieved for that particular location.
Maersk Training UK managing director Duncan Bonner said: “We enjoy challenging the established ways of doing things if they have been stale for decades.
“We were the first and only offshore survival training provider to bring the maximum class size down to 12 people, as opposed to the industry norm of 16.
“We wanted to give more time to each delegate with our team of experienced instructors.
“And now we are leading the way once again by creating the first-ever iPhone app in our industry.
“Watch this space, because we have more new ideas coming up that will benefit the hundreds of companies and individuals who have chosen us as their preferred training provider.”