Magellan Professional today announced that effective immediately its brand name has been changed to Ashtech.
In commenting on the name change, François Erceau, vice-president and general manager said: "We have enjoyed the power of Ashtech in the professional GNSS market, and I am sure the rebirth of the Ashtech name is great news for all our customers and the market in general. Ashtech brings a remarkable legacy of technology, precision, and innovation, but the ‘new Ashtech' is a venture for the 21st century. We plan through 2010 a number of product launches and initiatives providing new and compelling Ashtech offerings to GNSS professionals. We are thrilled and proud to be Ashtech again."
To complement the name change, Ashtech is introducing a totally new logo. The new logo conveys the precision our customers expect from our products, and it sports a trendy new look that updates the well-recognized Ashtech brand bringing it firmly into the 21st century.