In celebration of the release of National Treasure: Book of Secrets, in theaters December 21, consumers can look inside their Valpak envelope to find a "key" that will unlock free movie tickets or a $20,000 treasure – courtesy of Odyssey Marine Exploration.
Between now and the end of the year, over 40 million Valpak envelopes will feature a "mystery word" on the outside for consumers to decipher. Consumers are prompted to look inside their blue Valpak envelope or visit http://www.Valpak.com to find the "answer key" to decipher the word. Consumers can enter to win at http://www.Valpak.com or by completing the entry form printed inside the envelope.
This marks the 5th time that the Valpak envelope has featured a Disney theatrical release. Previous films include Disney/Pixar's Ratatouille, Disney's Meet the Robinsons, Disney's The Santa Clause 3: The Escape Clause, and Disney's Pirates of the Caribbean: Dead Man's Chest.
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2007, Valpak will deliver savings to over 45 million households each month throughout the United States and Canada. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.
About the film
In this follow up to the box-office hit National Treasure, treasure hunter Ben Gates (Nicolas Cage) once again sets out on an exhilarating, action-packed new global quest to unearth hidden history and treasures. When a missing page from the diary of John Wilkes Booth surfaces, Ben's great-great grandfather is suddenly implicated as a key conspirator in Abraham Lincoln's death. Determined to prove his ancestor's innocence, Ben follows an international chain of clues that takes him on a chase from Paris to London and ultimately back to America. This journey leads Ben and his crew not only to surprising revelations – but to the trail of the world's most treasured secrets. Produced by Jerry Bruckheimer and Jon Turteltaub and directed by Turteltaub, with a story by Gregory Poirier and The Wibberleys & Ted Elliott & Terry Rossio and screenplay by The Wibberleys, the story reunites the original cast including Diane Kruger, Justin Bartha, Academy Award ®winner Jon Voight and Academy Award(R)-nominee Harvey Keitel, joined this time by four- time Academy Award®nominee Ed Harris and 2006 Academy Award(R)-winner Helen Mirren. Official movie website: http://disney.go.com/disneypictures/nationaltreasure/
About Odyssey Marine Exploration
Odyssey Marine Exploration is the world's leader in deep ocean shipwreck exploration. Odyssey uses innovative methods and state-of-the-art technology to conduct extensive deep-ocean search and archaeological recovery operations around the world. Odyssey discovered the Civil War-era shipwreck of the SS Republic® in 2003 and recovered over 50,000 coins and 14,000 artifacts from the site nearly 1,700 feet deep. The recovered treasures include coins minted during the Civil War by the Confederate States of America. In May 2007, the company announced the largest historic deep ocean find of over 500,000 silver and gold coins, weighing 17 tons, from a colonial era site code-named "Black Swan." Odyssey has several shipwreck projects in various stages of development around the world. Odyssey offers various ways to share in the excitement of deep-ocean exploration by making shipwreck treasures and artifacts available to collectors, the general public and students through its web store, exhibits, books, videos, merchandise, and educational programs. Odyssey's "SHIPWRECK! Pirates & Treasure" exhibit is now on display at Tampa's Museum of Science and Industry. For details on the company's activities and commitment to the preservation of maritime heritage please visit http://www.shipwreck.net .